...Because it's About the Muscles!
520-904-4446
What is Equine Massage About?
Equine massage is a gentle, hands-on therapy that addresses muscle tension, improves circulation, and restores flexibility and movement. Gentle stretching is woven into each session to further release tight muscles and encourage a fuller, more comfortable range of motion.
Why Massage Matters
Horses carry tension in their muscles, in their posture, in the way they move. They can develop tight or restricted areas from any number of everyday factors — poor saddle fit, repetitive movement, hard workouts, aging, or even emotional stress. When those areas go unaddressed, the effects are subtle at first, then harder to ignore: strides shorten, movement stiffens, and the horse's whole way of going loses its ease and freedom.
Equine Massage Therapy
Benefits of Equine Massage
Restores healthy blood flow and oxygenation
Replenishes nutrients to the muscles
Relieves pain, tension, and discomfort
Improves muscle suppleness
Flushes metabolic waste and toxins
Relaxes and softens tired or overused muscles
Reawakens weak or inactive muscles
Lifts mood and supports overall well being
Services & Pricing
Massage & Stretching Session - $85
A full-body massage and gentle stretching tailored to your horse's ability. The focus is on releasing muscle tension, improving circulation, and restoring ease of movement.
Massage Only Session - $75
A focused, full‑body massage tailored to your horse’s individual needs (does not include stretching). This session supports healthy muscle function, improves circulation, and helps ease everyday tension.
Barn Spa Day - $70 per horse
Barn Spa Day is a special group event designed to bring owners together for a fun, relaxing, and educational experience at the barn. Each horse receives a full massage + stretching session with any equine taping needed. Bring a chair, your favorite legal beverage or snack, and enjoy watching your horse receive a full, individualized bodywork session. It’s a wonderful way to learn more about equine wellness while connecting with fellow horse owners. Minimum of 4 horses required, same day, same barn.
Consultation with Owner - $30
A one‑on‑one consultation with the owner to discuss what equine massage is all about and how it benefits the horse. During the session, I’ll observe your horse’s movement, palpate and review muscle condition, and identify areas of tension or imbalance. Together, we’ll discuss findings and tailor a personalized plan of action to support your horse’s comfort, performance, and long‑term wellness.
Performance Packages
A tiered package designed for training barns, lesson programs, and therapeutic riding centers to support the horses in your care. These services integrate seamlessly into your program, providing consistent, high‑quality bodywork that enhances performance, comfort, and long‑term wellness. Packages include any combination of massage‑only or massage + stretching sessions, with any add‑ons as needed, at a discounted rate. Package requirements: tiers require the minimum number of sessions and must be scheduled within a month.
Performance Package — Tier 1
Minimum 4 sessions per month $70 per horse, add‑ons start at $15 per function.
Performance Package — Tier 2
5–8 sessions per month $68 per horse, add‑ons start at $15 per function.
Performance Package — Tier 3
9+ sessions per month $65 per horse, includes add‑ons.
Add-Ons
Equine Taping - Starts at $25 (Price varies per taping function.)
Equine taping can be incorporated into a session to support muscle recovery, circulation, reduce inflammation, or encourage proper movement patterns between visits. Lori will discuss whether taping is appropriate for your horse and explain its benefits during your appointment.
Laser |Tens Therapy - Starts at $25 (Price varies based on treatment time and areas addressed.)
Non‑invasive, drug‑free modalities used to ease soreness, reduce inflammation, and support healing. Laser therapy boosts circulation and cellular repair, while TENS uses gentle electrical impulses to relax tense muscles. Both integrate beautifully with massage to enhance your horse’s comfort and recovery.
Mileage Fee - $25 per trip
Applied for travel outside the Tucson area, fee may increase depending on location. Group sessions at the same location share one mileage fee.
Massage works - and your horse deserves to feel their best!
What to Expect
Lori arrives prepared. She comes ready to work and takes a few moments to observe your horse's posture, movement, and demeanor before placing a hand on them — every session begins with listening.
Your horse leads the pace. Lori follows each horse's cues throughout the session, adjusting pressure, technique, and focus areas based on how the horse responds. There is no rushing, and there is no forcing. If the horse gets agitated, then Lori will cease the session and refer you to your Vetinarian, as there may be something else going on.
Informed, responsive touch. Each technique is applied with purpose. Whether addressing a specific area of concern or working through the full body, Lori's approach is grounded in anatomy, feel, and experience.
You leave with clarity. At the close of each session, Lori shares observations verbally and in a written report about what she found — areas of tension, notable changes, or things to watch — along with any recommendations for follow-up care or scheduling.
Let’s keep them moving comfortably, performing confidently, and enjoying every ride.
Important Information
Payments
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Payment is due after each appointment.
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Accepted payment methods: cash (exact amount) or Zelle. No checks please.
Services & Pricing Updates
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Services and pricing may change at any time. Please confirm details at the time of your session scheduling.
Cancellations
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Please cancel or reschedule at least 3 days in advance so another horse can take the appointment.
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Repeated cancellations or non‑payment may result in discontinuation of services.
Health & Veterinary Approval
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Some horses may require veterinary approval before receiving massage therapy.
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Honest communication about your horse’s health and behavior ensures safe, effective care.
At Lori’s Equine Massage, I am committed to delivering a positive, respectful, and professional experience that supports your horse’s comfort and overall well‑being. Because this therapy is an essential part of your horse’s wellness, I hope every horse owner understands how important this therapy is in supporting their horse’s ongoing care.
Lori Gianforte
...Because it's About the Muscles!
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About Me
Hello! My name is Lori Gianforte. My journey with horses began over a decade ago, and these incredible animals continue to amaze me. Their beauty, strength, athleticism, and willingness to connect with humans is truly inspiring. Horses have shaped human history in countless ways, and being part of their world is something I deeply cherish.
As a horse owner, I often wondered whether massage therapy existed for horses. At the time, it wasn’t a widely available service — so I decided to pursue certification myself. Once I began studying, the intricacies of equine muscles and biomechanics captured my interest immediately, and that fascination has only grown stronger over the years.
As a Certified Equine Massage Therapist, I’m a passionate advocate for the many benefits this work provides. I’ve seen firsthand how effective massage can be — not only for the horses I work with, but for my own as well. This isn’t about pampering. It’s about helping these magnificent animals move comfortably, release tension, feel better in their bodies, and truly thrive.
Certifications & Continuing Education
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Therasage EMC — Equine Massage Certification (2021)
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Midwest Natural Healing for Animals — The Amassage Method, CEMST L1 (2023)
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Superior Therapy LLC — Equine Rehab Therapist Program (2023)
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Equine Functional Taping Certification — In Progress (2026)
Alongside these certifications, I actively participate in ongoing educational classes, hands‑on workshops, and equine dissections to deepen my understanding of anatomy, biomechanics, and advanced therapeutic techniques.